TechTalkTuesday – CIAM

Welcome to #TechTalkTuesday – where tech terms are defined, explained, and no longer a mystery. 

Today we’re exploring the term CIAM. 

Last week on TechTalkTuesday, we touched upon IAM. Today we’re discussing CIAM. Don’t forget to catch Friday’s blog, where we will be comparing IAM and CIAM and discussing the importance of each. 

Customer identity and access management (CIAM) is the term given to the framework that defines how organizations provide end-users access to digital properties. It also encompasses how the organization maintains, collects, analyzes, and stores user data. 

At the intersection of analytics, IT security, and customer experience, CIAM is designed to provide a frictionless and easy method for the onboarding of users. It is a vital part of driving positive conversations and helping to establish and build upon customer loyalty. 

Central to a robust security policy and data privacy compliance is the ability to protect sensitive data from bad actors and take the appropriate steps to help prevent data breaches. CIAM frameworks also allow organizations to efficiently compile user data into a single source of truth: an essential part of understanding the customer. 

CIAM is a dynamic and often complete solution. With that in mind, many organizations opt to engage a third-party solutions provider instead of building an in-house solution. 

 In today’s primarily digital world, organizations need to implement IAM solutions for a number of end-user classes. 

  • Employees, whether in-house or remote 
  • Vendors 
  • Customers 

Each user type will demand a different balance of user experience, efficiency and security.  

There are several essential elements of CIAM that every CIAM solution should have. Keep in mind that no two CIAM solutions will offer the same features in the very same way. That said, if you’re investing in a CIAM solution, there are some key elements that it should include. 

  • Scalability 
  • Single sign-on 
  • Multi-factor authentication 
  • Centralized user management 

Do you know how CIAM can benefit your business? Do you know the potential risks associated with CIAM? 

Join us on Friday when we delve deeper into both IAM and CIAM. At ZenKey, we’re passionate about the security methods that can help to protect your business, your employees, and your customers.